Should SEO companies tell their secrets to clients?
August 28, 2008
Like any business, SEO is also a business but relatively new to the mass population. It’s both sides (SEO company & Business Owner) duty to understand the business before engaging their time and money. However, still some business owners start spending money just without having any idea what is SEO? Here is a list of questions that every business owners should ask before employing anyone to do the SEO - Search Engine Optimization (SEO).
If business owners don’t ask how SEO companies about the methods, companies should tell them the methods - may be not in details but just give them some idea. I’ve found that SEO companies just inform them about PPC advertisement - is it fair?
They should at least inform business owners both ways of optimization, PPC and natural SEO. They can explain like this - if you want quick result and not afriad to spend money to get fast retune, you should go for PPC otherwise you can choose natural SEO - we’ll charge you less and it will take time to show result. Now you decide which method you want to go for. Telling these two options cannot be telling their business secrets - rather this will win business owners trust.
Dutchezz said - restaurant owners never tell their secrets. But I would say restaurant owners have the menu - where visitors can choose foods that they can afford. Same with SEO, both Paid advertisement and Organic SEO should be in their menu - let the clients choose their way. It’s all about business ethics.
Hope I’ve cleared myself about SEO companies!
TVBL WATCH PARTNER
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